Custom workflow software is a necessity for any sales team that is not operating optimally, solely with an out of the box CRM…basically all of them. Over the years, we have worked with many sales teams. We’re the guys who create the software that makes sure all of the promises made by a vendor or service provider are followed through on: on-time delivery, security, accurate ordering, automated communications, and a whole bunch of other great stuff that keeps customers happy and coming back.  

Given all of our success working with sales teams and managing our own sales, we thought it would be a nice change of pace to talk about the beginning of the sales cycle, rather than the end, where we spend most of our time. More specifically, we’d like to talk about sales emails! Here’s what we know…

A little effort, please?

We get that there is a diminishing return when you spend too much time optimizing your sales emails with personalization and customization. There really isn’t any practical way to ditch the templates and canned emails, but a little effort can go a long way.

Take your sales email template and add fields within to make customizing each email quick and easy. There are the obvious point of contact fields and company name, but be sure to add specifics about their business challenges and industry insights that add value to your communication.

Get down to it.

Lead with the benefits of your product or service. That is really all these people care about. What can you do for me? What will I get out of speaking with you? What is the value? The sooner you can provide these answers, the better your chance of getting a solid lead.

The proof is in the puddin’.

People want to see results. They want proof that you can and will deliver on whatever it is you’re peddling. Hard numbers and statistics can be really powerful. Not everyone has time to read your case study, so make it short and sweet with a powerful proof point, before and after pictures, or client testimonials.

Use your CTAs wisely.

“Learn More” is getting a little stale, right? Remember up there when we talked about adding specifics and industry insights to your email copy? Use those bits of information to create eye-catching, customized CTAs.

Let’s say Volano wants to work with a trucking company, building their employee portal (which we totally did). We might add a “Let’s Get Truckin’” linked button within our sales email, or a “Portal to Your New Portal” link. Cheesy or professional, these are really simple customizations that grab attention and prove your eye for detail.

We hope this helps our sales team friends out there. Generic emails to huge lists will only get you on the spam list. Taking just a few more small steps to add personalization to your sales emails will prove worth it! Even if fewer emails get sent, a dozen well-written, thoughtfully crafted sales emails can be more impactful than a cold, canned email sent to thousands.