As a software consultancy, Volano is an expert on CRM systems. Any organization that needs to manage contacts and contact data, run targeted marketing campaigns and store contact specific information can appreciate the utility of a good CRM system. I would wager to say that in this data-driven age, CRM has become as popular a term in business as “e-mail” was in the nineties.
Unfortunately, many CRM systems were designed to cast a wide net on markets in need of contact management. As a result, so many features were created that the software’s complexity compromised the few key components for which it was designed to perform. The weight of these CRM systems are reflected in the cost which is often confusing and tiered out. The overly complex systems are often shunned by the very sales people for which they were intended to help. Managers then continue to lack visibility into the status of sales funnels. Sales people conversely manage much of their relationship management in their heads. This isn’t necessarily bad but makes for poor ROI on your systems, especially if your sales people leave.
Volano is a proponent of strong workflow management. Steelwool was designed to help good companies with a defined work process better manage the tasks critical to delivering on their brand promise. CRM systems lay out the opportunities and workflow management comes in when those opportunities turn into work. When a lead becomes a customer, that customer has work that requires tracking. Your people need to complete tasks, attach documents and they usually do it in a specific order, in queues. CRM systems rarely track work, nor do they prompt people to complete their assigned tasks. Do your people have the tools needed to efficiency manage work? Do you have visibility into the status of all of your projects?
It’s difficult sometimes to remember that the software tools you’ve invested in were purchased or made to help your people take care of your customers. You know when they’re working when you don’t think about them. Your customers are happy and you don’t take so much stress as a business owner home with you. Between the wasteland of contemporary business terminology – CRM, hashtags, ERPs, ETAs, ROI, etc…recall that often the most powerful differentiator you can have in your business is exceptional service. The question is, do your systems facilitate this process or get in the way?
November 27, 2023
Volano Software – ESOP Company Volano Software Company based in Omaha, Nebraska announced recently the employees are now co-owners of the software development company. This transition ushers in continued confidence in the team during a challenging time for employee retention for many other software companies. Volano Software, celebrating its 16th year as of 2023, demonstrates […]
June 13, 2023
Data is like a vast set of building blocks, each has different shapes, sizes, and colors. Just like each brick has its unique utility, every piece of data carries a unique piece of information. As a business owner, how can you possibly start understanding what all the pieces of data from those fancy reports mean? […]
June 2, 2023
For small manufacturing companies with less than 100 employees and revenues of around $20–50 million, several key factors contribute to their success. Here are some important considerations: By focusing on these key factors, small manufacturing companies can enhance their competitiveness, achieve sustainable growth, and maintain profitability. It’s important to adapt these factors to the specific […]
June 1, 2023
Several years ago, I was working on a product that required some attention from the software product teams. This happens to all software over time because a user’s needs change, features need to be added, and bugs happen (naturally). The undertaking was large enough, so our team agreed it would be ideal to talk with […]
May 30, 2023
There’s an ongoing debate: custom software versus off-the-shelf Software as a Service (SaaS). A few misconceptions tend to cloud everyone’s judgment and influence decisions in this area. It’s time to put these myths to rest and bring clarity to the conversation. Myth 1: Custom Software is Outdated Custom software is inherently outdated, which couldn’t be […]
March 15, 2023
Why continue to utilize a mess of spreadsheets to run your operations? We think there’s a better way. Here are the top 7 reasons you should switch to custom software.