“Traditional marketing talks at people, relationship marketing talks with them.”
While the end game will always be sales, we’re seeing a huge shift in marketing as a whole. The focus is now firmly on forging relationships with your customers. Smart brands are moving away from the “one night stand”, and focusing on creating long term relationships. So what does a workflow software development firm have to do with all that?
Email marketing plays a huge role in building and maintaining the B to C relationship (business to consumer). Every organization has an, or several, operations processes and within those processes are workflows -how the product or service gets from A to Z. We’re in the business of optimizing those workflows, but not just for the client. When we develop the software behind workflows, we take a holistic approach. We don’t create solutions for a business, or a customer, or the sales team, or operations, we create all encompassing solutions.
Just one of the many aspects we take into account is how our client can craft those long lasting relationships. It can be hard to strike that magical balance between automated and thoughtful, but that’s why we’re here. Customers want to feel cared for; they want to be kept in the loop but odds are your customer care department doesn’t have the bandwidth to shoot out a text when every order hits every stage of operations.
Adding automated emails to your operations processes is an efficient and cost-effective way to give customers that care and reassurance they want from your relationship with them. We found this aspect of workflow especially important with one client in particular, Peggy Bank, a service that transfers, photos, slides, negatives, home movies, video tapes, and audio recordings to digital format that can be viewed on computers, TVs and smart devices. We didn’t just need a workflow that safeguarded these precious and irreplaceable memories, we needed a workflow that incorporated transparency and reassurance for the customer.
Automated emails can be used in a myriad of ways, but for Peggy Bank, each step of the ordering process would trigger an automated email to the customer letting them know the status of their order. Not only is the customer left feeling assured their treasures are in good hands, your customer care department isn’t answering phone calls about order statuses. Ah the beauty of automated workflows.
Again, there are countless ways to incorporate automated emails into your workflow processes -the solution can be as unique as your business. We’d love to discuss how automated emails can transform your customer relationships.
June 2, 2020
According to LinkedIn technology (software) has a higher overall turnover rate than retail. With that, it isn’t a matter of if, but a matter of when. Volano has engineered a culture of “by developers, for developers” and this helps our retention. In fact, most of the folks that work at Volano have been here +5 […]
June 2, 2020
It is hard enough to build a successful business, and few want to invest time and resources into worrying about an Intellectual Property Assignment. But alas, you must do your homework. Fortunately, we make it easy for Volano customers. When asked – “Who owns the software and IP for my project?” – it is an […]
May 28, 2020
Many of us remember the grade school game Telephone. It was funny to see how a simple message would get garbled as it was passed along from person to person. But it’s not as funny when that message is a critical business requirement that will be turned into software that will power your business. Yet, […]
May 28, 2020
Volano’s first interaction with a potential client is about answering questions and evaluating alignment. The big question is obvious – “what’s this gonna cost?” Well, good news/bad news – Good news – we’ve built hundreds of software systems so we can give you a ‘round’ budgetary estimate in our first meeting. Bad news – we […]
January 3, 2019
Are you really ready for Digital Transformation? Many corporations see this simply as going paperless, but it is much more than that. It is also more than looking only at technology for solutions. Digital transformation is transformation of business and its organizational activities, processes, competencies and models to fully leverage the changes and opportunities of […]
November 21, 2018
Mobile Apps for your field-based teams can improve productivity and enhance efficiencies in your business operations. Here are a few mobile app benefits: Location Tracking You need to track the location of your field-based teams. Using the location tracking features of a smartphone or other device in your mobile app has a few different benefits. […]