“Traditional marketing talks at people, relationship marketing talks with them.”
While the end game will always be sales, we’re seeing a huge shift in marketing as a whole. The focus is now firmly on forging relationships with your customers. Smart brands are moving away from the “one night stand”, and focusing on creating long term relationships. So what does a workflow software development firm have to do with all that?
Email marketing plays a huge role in building and maintaining the B to C relationship (business to consumer). Every organization has an, or several, operations processes and within those processes are workflows -how the product or service gets from A to Z. We’re in the business of optimizing those workflows, but not just for the client. When we develop the software behind workflows, we take a holistic approach. We don’t create solutions for a business, or a customer, or the sales team, or operations, we create all encompassing solutions.
Just one of the many aspects we take into account is how our client can craft those long lasting relationships. It can be hard to strike that magical balance between automated and thoughtful, but that’s why we’re here. Customers want to feel cared for; they want to be kept in the loop but odds are your customer care department doesn’t have the bandwidth to shoot out a text when every order hits every stage of operations.
Adding automated emails to your operations processes is an efficient and cost-effective way to give customers that care and reassurance they want from your relationship with them. We found this aspect of workflow especially important with one client in particular, Peggy Bank, a service that transfers, photos, slides, negatives, home movies, video tapes, and audio recordings to digital format that can be viewed on computers, TVs and smart devices. We didn’t just need a workflow that safeguarded these precious and irreplaceable memories, we needed a workflow that incorporated transparency and reassurance for the customer.
Automated emails can be used in a myriad of ways, but for Peggy Bank, each step of the ordering process would trigger an automated email to the customer letting them know the status of their order. Not only is the customer left feeling assured their treasures are in good hands, your customer care department isn’t answering phone calls about order statuses. Ah the beauty of automated workflows.
Again, there are countless ways to incorporate automated emails into your workflow processes -the solution can be as unique as your business. We’d love to discuss how automated emails can transform your customer relationships.
September 14, 2022
Why build software of our own? Any good story of a project starts with a problem that needs to be addressed. We work with many clients in the manufacturing vertical and during our time spent with them, we noticed a challenge with synchronization with their dealers. Much of the dealers’ in-office time was spent hunting […]
May 23, 2022
Is local the real secret sauce leaders deploy for a successful development project? Rod Smith, Volano Software Partner, and Co-founder defines the benefits of working with a local development shop.
March 25, 2022
Are you relentlessly passionate about every detail and every pixel when it comes to front-end development? We’re looking to add a Senior Front-end Developer to join our growing team. At Volano, you will work with a variety of clients and projects alongside a remarkable team of back-end and front-end developers, designers, and management to build […]
March 15, 2022
It was 8:00 am on a sunny morning in Hawaii in January. People were hustling to get to their typical morning responsibilities. Cars were on the highway commuting to work, school, and other destinations when all of a sudden chaos breaks out. People start to panic, kids have been thrust down sewers for safety, everyone […]
February 7, 2022
As we continue to grow, we’re looking for an experienced ASP.NET MVC Developer to join our team. At Volano you will work within our high-functioning team to build web and mobile applications for our clients that make their work easier.
November 5, 2021
As we continue to grow, we’re looking for an experienced Senior Front-End Web Developer to join our team. At Volano you will work within our high-functioning team to build web and mobile applications for our clients that make their work easier.